Evening all,
Next up, after my daydream believer stood me up I had a meeting at 3pm with the
design company to see initial concepts for our new packaging.
As we all sat in the board room I felt
very nervous. To see my beloved Delicious Food Co presented through somebody
else eyes, well that's a toughie. Mr Delicious wasn't there...food to prepare
for tomorrow etc.
The first concept involved tweaking our
logo. I have to say I was kinda shocked, I love our logo...I felt as though
somebody had taken one of my kids on a day trip & returned with all their
blonde curls cut off I was looking at the same child....but now...different.
The second concept pushed that boundary
further…not only were the curls gone....but the hair had been dyed too…same
child, but more different....
I wanted to cry.
Finally the third concept; basically my
child was gone & a new child was presented as a better one, Not only that,
but part of the concept involved photos myself & Mr Delicious...NEVER!
Any kind of creative process is a
"journey". A journey that starts somewhere, maybe somewhere that the
client doesn't like or is defensive about. Changing a logo is particularly
hard/ sensitive to accept for a business owner because that logo is our public
identity, part of who we are, the public face of our hard work.
As I walked home, two of the concepts
stayed with me; enveloped me; challenged me the way the creative team wanted.
Great creative work does that, so maybe, part of the change I need to make is
not just my wardrobe, my PR, maybe I need a brand new approach in every sense
of the word, it's certainly food for thought.
Btw
On the way home my daydreambeliever called....so
sorry about today's mix up, meeting rescheduled for Tuesday....
sorry, sorry, sorry
Shirley
x
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