Evening All,
Oh yes, it's been a great start to 2014 even if I say so myself. At the end of last year I decided to dive flawlessly & splendidly into 2014 & I am proud to confirm that I've done that.....not bad for a girl who wouldn't jump off the side of a boat without a life jacket.....I know it's early days, but "start as you mean to go on" & all those cliches spring to mind.
In 2007 before the crash I remember a period when everything I touched turned to gold. A new supplier who picked up one of our brochures from our kitchen passed it on to the next client on his route. This led to a chain of events that was astonishing. That clients' sandwich provider had just that day gone out of business, they called me, I went to see them, leaving with a hefty daily order in my pocket. I found out who the ex sandwich suppliers' other clients were & I called all of them. One of those clients was Ernst & Young who we then started supplying…. this
led to us becoming an approved supplier for a major food service provider, which led to accounts in PWC, RTE, Google,Citibank, Deloitte, ESB....& more..
A random knock of the back door of the kitchen of The Law Society as I was passing one day, led to us providing firstly sandwiches for the in house cafe & later all the catering for their regulations department.
The defunct sandwich provider had made sandwiches for Avoca in Suffolk St so I called them had a meeting bringing along a selection of our gorgeous sandwiches & before I got back to my car, Avoca had placed their first order with us and so we made sandwiches for the Avoca brand for a few years…..
When the crash came, our top quality expensive sandwiches were a casualty in the sweeping cost cuts that affected everybody….
I remember getting a call from Davy Stockbrokers in 2008 cancelling all orders for the rest of the year. I was indignant ….a stockbroking company cutting out the pastries & sandwiches to save a few bob…it seemed ridiculous…..
The reality was that Davy knew the economic tsunami that was coming our way…they were buttoning down the hatches, doing whatever they needed to survive…
We too, like Davy survived the onslaught…sure…we lost accounts, but we won some new ones…we reinvented ourselves…. we fought back….we even had some great years...
But there is something about this year..The beginning of this year feels for the first time that things have really settled since that economic tsunami struck….I feel we are ready to conquer the world again the way we did in 2007. There is a confidence in the food industry...so we are going to attack this year with The Delicious Food Co brand…already I have secured a new client.. an existing client wants an additional 1,200 granola & yoghurt pots for next week….three occasional clients have booked in nice pieces of business for next week as well….& that’s only week one…all extra business on top of the other daily deliveries...
I went to a presentation last year & the message was simple….”believe & it will happen, ask & you will be given” The thing is you have to believe, really believe, believe it in a way that is part of you…I don’t know where that comes from but having dived off the diving board without my life jacket, into the clear waters of 2014 so splendidly & flawlessly…
I believe.
Shirley
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